PLAY IS REFRESHING THE WAY WE THINK ABOUT HOW BRANDS ARE BUILT AND HOW HUMANS INTERACT WITH THEM.

PLAY is a unique learning experience designed to immerse you in creative experimentation and human-centered behavioral thinking. We focus on updating perceptions, kinetic connected group learning and large ideological framework shifts to put you in position to better understand branding and human behavior. Attending students include entrepreneurs, creatives, impact leaders, and innovators.

The world is changing at an unprecedented rate. The context in which culture sits is shifting faster than ever before and ideas travel around the world in fractions of seconds. We uncover the thinking and behavioral principles that power successful brands. We create tailored learning experiences that give you new perspectives on human perception and behavior to unlock the power of connection and tribes.

PLAY IS AN IN-PERSON SERIES, EACH PLAY SESSION IS A COMBINATION OF LECTURE AND CREATIVE ACTIVITY BOTH INDIVIDUAL AND GROUP WORK.

Change the way your mind works
LEARN TO PLAY.

ATTENDING STUDENTS INCLUDE ENTREPRENEURS, CREATIVES, IMPACT LEADERS, AND INNOVATORS.

For Creatives: Move from creative tool to strategic advisor. Understanding the invisible forces at play will lead you to asking powerful questions that lead to compelling solutions.

For Entrepreneurs: Learn the essential elements that go into building your brand, giving you a new vantage point to develop strategic directions and interface better with your team.

For Leaders: Grow your leadership ability through practical empathy and understanding of human nature.

For Innovators: Better connect your innovative creations to the culture and market. Focus your energy on delivering value to people and solving human problems.